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In the spirit of the initiative I feel the second design works better, it has less engineered elements or perfect lines. I do however prefer the choice of colour in the first. Green is a bit generic for sustainability. I like the brown - a connection to the planet earth. Just a thought, how about taking the concept even further and printing on unusual re-used materials fromthe community?
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jennifer kouyoumjian commented:
http://blog.greengear.info/2009/01/recycled-cereal-box-business-cards-review-by-green-gear/
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Kyle Stiers commented:I agree with Angela on the card design, the second brings a more earthy feel instead of being as polished as the first design. As for the logo, I would prefer the first without the recycle symbol. The symbol is unnecessary and redundant. The text needs more leading and kerning to let it breath more.
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Angela Koch commented:Hi Jennifer, just took a look at the cereal box business cards, LOVE THE IDEA, you have given me a thought for improving my own design. Thanks!
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I just wrote my client with your idea. I love it. When I saw your recycled card for Invitro it reminded me of neat card from Richard Meeneely at the flea markets in New York city. www.usbcards.net. He prints on cereal boxes.