A Review of New brand for an investment company by Stephanie Smith

Gradient, style

  • Stephanie Smith

    Stephanie Smith

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    Gradient, style

    Posted on Jun 23, 2010 at 12:37 PM

    While I appreciate the thought put into this, I'm afraid I'm not a fan of this. I find the style looks quite dated. There's something about it that looks very 80s to me. Not sure if it's the rainbow gradient or the IRTC font (the R in particular), probably both.

    The rainbow has got to go. I understand your reasoning, but I don't think it translates as well as you'd like.

    I do like the overall shape of the logo though. It's obviously well done and the spacing and execution is nice, I'm just not a fan of the mark.