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lemme start with: good work here.
The script font of the "Eltoni" makes it a challenge to make that the most prominent part of the branding. I love 2, 4, and 5 (I think 2 is my fav), but in my head I'm still saying "let's go to the Pasta Factory" and not "Let's go to Eltoni."
Love the font of "Pasta Factory" (especially when the two words are the same font size).
Yeah. Me, I'm going with: 2, but up the relative size of "Eltoni" yet further. Push that as big as it can get before it "breaks" it (becomes unbalanced).
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Amado Ohland commented:yeah, then whatever you do you need a legible word "Eltoni." What you've got has LOADS of character, but it's right next to those crystal-clear words "Pasta Factory," so it needs to compete on the easy-on-the-eyes, easy-to-read level.
I might be going with 6 now. But you might make "Pasta Factory" even more parenthetical with square brackets:
[PASTA FACTORY]
Good luck!
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Thanks Amado. Unfortunately "Pasta Factory" is already being used- we cannot use it on its own. That is why the main brand is "Eltoni"- this has to be the logo that becomes recognisable. The hope is to drop the 'Pasta Factory' 5 or so years down the line when "Eltoni" has become a household name....