A Review of OSG RE-branding Stationary by Emma Simpson

This is shaping up really nicely

  • Emma Simpson

    Emma Simpson

    Rank: 1 Elite

    10641

    • Design: 4
    • Purpose: 5
    • Originality: 5
    • Engagement: 4
    1 Vote
    This is shaping up really nicely

    Posted on Jun 13, 2010 at 7:04 AM

    Hi Tiffany,

    Much prefer your tweaked version of the logo. It's all coming together nicely.

    My favourite is the logo on a white background because the osg reads as osg better - on the black background the osg is fighting too much with the other circles so doesn't read as well.

    Have put notes on the image for the rest...

    Really like your well thought out design and you've achieved all your objectives :)

    • Tiffany Gagnon
      Tiffany Gagnon commented:
      Posted: on Jun 14, 2010 at 8:11 AM

      Hi emma, thanks for all the comments. I'm going to work on the dark background logo and make the osg stand out more from the circles. I'm also going to tweak the layout of the business card so the it looks less cluttered. I tested the stationary by printing a few letters and it seems to read fine. I might work with the opacity of the circles just a little more to make sure.

      Thanks for your help!

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OSG_stationary.jpg

  • 1

    Alignment of tagline to end of 'g'

    I much prefer the positioning of the tagline now but the end of it looks like it's just passing the end of the 'g'

  • 2

    Circles to be knocked back a bit

    The 'osg' isn't reading so well here as the circles are so prominent

  • 3

    Not sure about this bit

    I can't decide if I like this bit in the circles or not. There are already three areas of copy with the address top right, title and numbers plus the logo - in terms of design tidyness I'd put this information with something else as it's all fighting with each other for attention and I don't know what to look at first. Also it's making the circles look a bit cluttered. It's so hard when you have lots of info to put in such a small space.

  • 4

    Why is the logo on the black background used here?

    I think this would work better with the logo on white on the envelope.

  • 5

    Love the letter design

    Have you done a proof just to check how the black text of the letter will read over the top of your circle background. Am sure you have but can see that if the circles are a touch too dark then legibility will be impaired but this looks really lovely and I like the way they cut into the footer. Maybe it's not necessary to have the circle around the logo at the top but overall I really like this.