Regarding the home actually ... What do you think if I put a simple welcome page with a redirect to the homepage after 3 seconds?

Regarding the background color, what would you put yourself? You know me the logo of this company absolutely do not like and tried to put a header picture making the logo a bit 'nicer. Here I think a logo is too funny, but more fun to say that with a very old style. What do you think of this reflection?

I swear the very short take off landing page ;-)

That still doesn't answer why have it in the first place? What purpose does it serve that the home page itself can't/doesn't do?

Me, as a visitor to the website, if I am presented a page I want it to offer me something. A unique page should do something unique - a contact page let's me contact you, a gallery page lets me browse photo's etc. A landing page that simply shows me a few photos for 3 seconds is really just a pause in my browsing experience. There are photos throughout the site, what's so special about these ones that I am forced to/would want to look at them for 3 seconds?

Plus, an overlay seems to be the way that kind of thing is done now - I thought these people did it really well:

http://www.seashepherd.org/

If you use the landing page to present short, personal or current information on the company (new batch of aged cheese is ready, wine and cheese tasting event, join us at such and such event, new Dairy Farm joins our collective, this employee just got married - we wish them the best!... or whatever) then I'd skim through it and feel like the company is trying to reach out to me and that's good. But showing me a few photos is more like telling me to wait in the reception room till the Doctor is ready. I don't want to do that in order to visit a website.

Pleasing color is very flexible - I did a quick search at colourlovers.com for "cheese" and like these, sort of:

http://www.colourlovers.com/palette/104245/PortabellaandBrie

E0D4BA for the background

As far as the logo - it might be a bit old fashioned but I have no problems with it. It's not ugly. I looked for an image of the brand stamped on a drum of cheese but did not see any. My gut feeling is that is where the logo looks best. An image using that (a drum of cheese set on its edge so you see the logo), some cold cuts, bread and wine would be a very appealing way to present the brand.

Or you could use the same logo that they use on their packaging - I don't see why not.

A few things I would do:

• I have to agree with hat Patrick said, having a button named "HOME PAGE" does not help at all. Take it off.
• In my opinion, logo is too big, and it doesn't work very well with the semi-transparent menu. Make the logo smaller and put it on top of the many. If you use only the logo itself ("la grande", with the red/ blue line) might even work better.
• Put the link to the home page on the logo.
• As a general comment I would say that the content looks too raw to me, too basic html. I would add some CSS to shape up the tables, the H1s and H2, the footer, contact form etc. Add some CSS love and you will be rewarded.
• On the right column, give some more space between the text and the borders of the column, like in "Il vostro carrello è vuoto".
• Something happens towards the end, before the footer, it looks like there is a block that moves one pixel to the right.

As others said:

• It takes too long to load. It might be a problem with your <script> tags. I don't think you need the original landing page, it doesn't give me any valuable information and in exchange it adds one more click to see the home page. I would like to see where I am at, highlighting on the top menu the current page will add good feedback to the user.

The site is starting shape up, keep up the good work, I am looking forward where do you take it.

Cheers.