A Review of Photography Logo by Emma Simpson

Move 'Giles' down a little and cut into ascender of the 'b'

  • Emma Simpson

    Emma Simpson

    Rank: 1 Elite

    10641

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    3 Votes

    I actually like the cut of 'H' and 'w' and think it is pointing to a more contemporary feel.

    I must prefer the third version in terms of balance. I find the second uncomfortable in the balance of the space around the name and I can see if you move it further down then it becomes too standard in format and it's nice to create a bit of visual imbalance to keep that modern feel. I think it's that it means the typography of his name doesn't flow well into the Photography at the bottom in the second and this is resolved in the third version whilst still keeping that modern feel.

    Have added a file to show you what I mean but was wondering how it would work moving Giles down slightly so the 'e' starts to cut into the ascender of 'b' just to make it more distinctive and individual to Giles and pull it all together.

    • 361af09d-f8a2-43c7-a7b7-bc5a9ef6c351.jpg