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Since Giles Holbrow(?) is not a household name, I;m having trouble figuring out how to read it. Is it Holbrow? Tolbro? Iobrow? While loosing half the H might gain you style points, you lost too much clarity while doing it.
I do like the weighting of the typography - especially in the second (middle) version. And the square format, albeit unoriginal, works well here.
