A Review of AAW Logo Redesign by Evan Jacobs

I like the dead center logo, but it won't print well on multiple mediums.

There are two things you need to think about here:

1) Does it convey a feeling of movement and exchange? 2) Will it look good on many different mediums (including shipping crates, tracking documents, corporate letterhead etc.)

For me, none of these designs accomplishes those two objectives. They are great for the sake of design, but don't fit what this company does and what their priorities are.

Perhaps you should consider a design with some sort of stylized arrows? Or even make the text circular in some way? The effect can go cheesy easily.. so use your best judgment!