A Review of Logo Design for Digital Online Marketing & Design Agency by Christopher Gunn

Make the logo look like it's one unit

  • Christopher Gunn

    Christopher Gunn

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    Make the logo look like it's one unit

    Posted on Apr 19, 2010 at 2:12 PM

    Sahus:

    I like the clean look you've got, but I think you need to consider some other things.

    My suggestion? Scrap it and start over - from the BEGINNING of the design process. The honeycomb is cool, but it has been done and done and done. In fact, it has been so overused, that amateur designers use it as a design element even if it doesn't fit with their design. I admit, it looks cool, but use it sparingly. The first thing that came to my mind was an iconic bee in the center of a hexagon. That would give you a fresh visual element and maybe get your juices going. However, start with the brainstorming part - word association.

    Bee, honey, comb, wings, insect, stinger, sweet, droplet, swarm, netting, pollen...

    Fill a few pages with this and see what you get. Then you can start pulling some imagery from your lists.

    As far as your color, I think you've got the right idea, but be wary of losing the yellow against white backgrounds. You may want to consider a black stroke for certain things. Personally, I think the orange at the bottom of your gradient will go better. It will stand out more and gives the logo a richer "taste."

    Hope this helps.