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I will talk to you from usability perspective. It took me a while to understand that there are scrolling tab under each row. I believe this is an indicator to give it more focus.
I would spend more time on working on the page structure and content layout since I achieved a very nice design. Giving more information on the products and categories will be a plus.
The overall is great than the current, but with some tweaks on the content structure it will give you the return you are expected.
