A Review of Logo Design by innovocus

Show merging in the logo

  • innovocus

    innovocus

    Rank: 7 Student

    78

    • Design: 3
    • Purpose: 3
    • Originality: 1
    • Engagement: 2
    0 Votes
    Show merging in the logo

    Posted on Apr 16, 2010 at 2:04 PM

    So you like Diavlo for a font ;-) None of these logos are terribly iconic or memorable. That is often the intent of a logo, nor do they represent the consulting or even the name in any sense. I like to think of the logo in terms of a pictograph of the company it represents. Ideally a thousand years from now an archeologist could dig up something with the logo on it and have a clue about what the company does.

    Not always necessary, Nike has a logo that is just a swoosh but they also spend billions on advertising, the logo doesn't have to carry any weight.

    Anyways the best of the three here is the third, because at least the two parts are merging. I would play with it more. The M in the name has potential for a merging item, the two words themselves can be (Think FedEx). What does Merge Consulting do? Is there an image in the biz itself?