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I agree with Nate - I didn't make the association with remembering things until I read the comments here. I thought it was a bandage on the finger (paper cut caused by post it?)
Design wise it's really nice, and now I get the message it works well - but I just don't think it's entirely clear. I don't know if this is a cultural thing or not - perhaps if the ad is for America, and all Americans understand it you will be fine?
