A Review of spleen Online Shop Design V3 by Zeno Popovici

Hey Mike,

I like the main idea, but right now it looks like a blog.

Home

1. The big header image: is taking a lot of space and doesn't really explain anything. I would try to combine text with images for the main banner. Also the flash is loading so cumbersome, and you can't navigate to the previous image, or stop the transitions. The main banner could be a promo tool for the best / featured works, and it could be done much easier in simple HTML / jQuery. > Bottom line: I would suggest to add minimal navigation to it and text accompanying the image. A call to action button could also be added. This would make it relevant.
2. The menu: should be clearly separated in 2 parts: 1st: the store, artists, categories etc. 2nd: the company, about, legal, etc. Right now you can't find your way around. Bottom line: the navigation is cumbersome and unclear. Try to clearly implement it and focus on the important items.
3. The content: I would suggest that you figure out what you really think is important to display on the home page. The footer is way to much. Give the users LESS options not more. The fewer the decisions they have to make the higher the conversion rate. Bottom line: decide what's important and what's not. The important stuff stays, the other gets moved on subpages. Every time you want to add something ask: Does the user really need to see this here? If the answer is maybe, toss it.
4. There are almost no action buttons on the home page.

Inner page

1. I like how it's done, what I would change is the sorting options. Try to make the sorting more accessible, a drop down is a big limitation. Bottom line: A basic sort and a pull down panel with more options done with jQuery or some other method would greatly improve usability here.
2. Popular / new artworks without a small picture there or something to give the user a sneak peek on the artwork is not really useful. Bottom line: think of some sort of visual representation for the artwork, maybe move those as rows in the body with big thumbnails like here on Concept Feedback.
3. The tag could is not helping in it's current form. I don't see the relevance of it but then again, I might be wrong :)
4. The other sort options are great! By color or orientation. This is a cool feature.

Product page

1. Again there are no action buttons. Try to review the entire site and add some action buttons for the most important stuff like "Purchase artwork", "Write review" etc.

That's about it :) Keep up the good work!

Cheers, Zeno.