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when you said that you loved the surfboard idea i didn't know what you were talking about! i think its because the texture has made it look more like wood panelling on a wall? perhaps if you had the end of the surfboard (the curved area) it would be more obvious as a graphic image.
I'm not sure about the bubbles, the large one is too big- it distracts from the rest of the website completely
The contents list next to the bite mark (if thats what it is) aren't clear enough the turquoise doesn't stand out enough against the wood texture colour.
Hope this helps

Thanks Tamara!