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I really like this design, and the art that you've included is quite nice. I'm not sure the prices in the current site are "affordable" for the masses. There are sites like deviantart and individual artists websites where the art is much MUCH more affordable. It took a little bit of navigating for me to realize your printing method is what is unique about your site. Perhaps you should feature an image of your printing method in the feature rotation. And highlight that these purchases are ready to hang, unlike many other prints available elsewhere.
In the section of each piece "The Artist XX about His Work" - I think this area needs a little look at. In some pieces the artist has described the individual piece. medium, size, etc. But in others the artist has given a bio. And in others it has been left blank. I think this area needs to be defined "The Artist XX about This Piece" and there should be a profile page for the artist. People will be more likely to become loyal to artists they can relate to and know a little bit.
In the homepage - where you have the 3 links under the main image - only the Online Store has an icon to go with it. I think it would help to have an icon for each. Especially the first one "fine art reproductions" -- because again I think your production of the pieces is actually a more important link than the link to the art itself.
Finally, I'm not sure purple is your best choice for your accent color. It seems to blend into the gray too much. I'd be interested to see a red or green instead. Or maybe a brighter shade of purple.
Good work. This is going to be a tough site to succeed with all the competition out there. The design is great and I wish you good luck!
