A Review of B2B Website Redesign by Bill Freund

Simplify

  • Bill Freund

    Bill Freund

    Rank: 10 Newbie

    53

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    Simplify

    Posted on Aug 18, 2009 at 12:37 AM

    Very good. A big improvement over the current version of the site. But would simplify further. The person who commented just before me wrote "Correct me if I'm wrong, but is the main purpose of the website to...". Should not have to guess. For relevant learning, I recommend this recent article from Tim Ferris, author of the 4-Hour Workweek: http://www.fourhourworkweek.com/blog/2009/08/12/google-website-optimizer-case-study/

    • Andrew Follett
      Andrew Follett commented:
      Posted: on Aug 18, 2009 at 8:28 AM

      Thanks Bill! I read that article the other day, very good stuff. We've never used GWO, but I plan to once we launch the new site.

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