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Hey Mitch,
I like the idea, but in this case It doesn't look like a face. I would try to play with the beard and drop the bb's. Is it absolutely necessary to look like a face? If the answer is yes, I would sketch one ... or play with the beard and text.
What happens if you resize it ... I'm seeing the text "brothers" disappear. Try different sizes, see how it looks. It's important for the logo to keep its integrity in both small and large formats.
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sudhir reddy commented:i think instead of brown coulor it will be black for beard, and brown for the bb.... but i like the concept
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Hey Zeno, I had absolutely no intent to portray a face within the logo. The 'Beard Brothers' are not actually blood brothers, but rather brothers bonded by their beards....and their business. That is why the main purpose of the logo is to put forth 'beard' and then brothers comes second, seeing as how the 'beard' in 'beard brothers' is the main image to get locked into a potential clients head.
If the logo was to be displayed at smaller sizes, the main text would obviously be left out, and for bigger displays the text would be included (the exact sizes haven't even been tinkered with yet.)
I've really got to work with this, I can definitely see why everyone is drawing out an attempt at a face...
Thanks for the feedback, it all helps!