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It's definitely a great idea and well executed! I'm not sure if this will work, but you could try it: - use the normal holes in the b's to create more of an "eye" look - use italics on the b's to give their lines a bit of an eyebrow look Just so that the logo looks a little more like a face.
And maybe there should be a more recognizable size difference between the beard-iconography and the beard brothers typo. But it really is alreafy great like it is!

Thanks a lot!
As I mentioned to Lukas above, I hadn't really thought to incorporate a whole face, it was more of just the beard with 2 b's for the 2 beard brothers.
I like the idea of working the bowl of the b's into eyes. The typography was one of the hardest parts, for a few reasons. One of them being the fact that the beard itself isn't symmetrical, so getting it to look centered was a tough job.
I'll try working with the sizes a bit and see if I can't get anything to work out a little better.
Thanks for the ideas, I appreciate it!