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you could probably remove the e: and the t: from the email and phone number. the structure of them imply what they are pretty strongly i think.. this blue/periwinkle color isn't saying "mint" to me. but maybe a green website would be too much. i would suggest to make the background white, and use green highlights & buttons... maybe shadows to separate content areas on raised white boxes.. the "Find Out More..." button is really big and looks like the most important info on the page right now, maybe tone that down. the "Give yourself that ... Smile" scripty font is very feminine, might not appeal so much to the male audience if you're going for everyone.
things are coming together pretty nicely though for this site, so i guess it depends on how much time and energy you have to put in. let me know if you make a new version, cant wait to see :)

Thanks for the feedback.
I think you may be right about the white background, and maybe light green swishes will work.
I also know exactly what you mean with the font being feminine, that went through my head too.