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Very nice looking site! An essentail question I have about this website is: How will potential customers end up on this site?
Is this is a landing page for folks arriving after viewing an ad placement, or search engine result? OR are folks directed here after an initial previous contact with the company?
If it is a landing page... I would make "Innovative Recycling Solutions" much more closely associated with the company logo in the header... similar to how the current site does it.
When I looked at this page, I wasn't exactly sure what your company did. When I looked at the header on the existing page, I knew EXACLTY what you guys do. Confusion in the end user = click away from site.
Folks will decide whether their "user actions" i.e., surfing to the site is congruent with what they are looking for in just a scant few seconds.
The image of the hard hatted guy is a great image... but it feels a little incongruent with the question there.
Rather than infering that your visitor can't decide... why not reframe it from the context of "why we can make you much better" or "why we are da bomb diggity" kinda stuff.
The product offerings are redundant, and the way most eye scans will look at this page, folks may stop their "journey into" your offer once they notice the product image "repeat".
The design aesthetic of this page is REALLY NICE. It's pretty uncomplicated, and I think the various elements you are offering the user experience are good.
If you removed the reduntant product placement, can you make good use of the space it frees up?
More customer reviews... and some spirited videos... with maybe some thumbnails that make it REALLY APPARENT there are videos? Those... if done nicely will make this page like velcro.
Folks LOVE concise well done video...
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Andrew Follett commented:Dave,
The comments are great, thank you! Our traffic is about half and half - 50% from search and ads, the other 50% direct. My boss made the same comment about the placement of the site purpose message "Innovative Recycling Solutions", but I'm not sure how to fit it in the header yet w/o losing our pretty waste counter :) The redundant product thing is a potential issue - we wanted to provide more info for those that don't click on the main image as well as provide some SEO value. I might split test videos in the left column and customer reviews/awards in the right. Do you think that would be an improvement? Again, appreciate the advice!
Andrew
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Dave Yates commented:
Hi Andrew... are you the coder? Great looking site!
I didn't want to come off as a naysayer... the Waste Counter is aesthetically "novel", and it draws the eye... but it seems out of place to me.
Instant recognition of your business, and reafirming the cleint is "in the right place" trumps everything.
From a cognitive standpoint, it's probably fair to say, that MOST folks who will land on and look at your site, are fairly "surfing savvy". It's probably also fair to say, that they too live in our advertising frenzied culture and have tons of messages coming at them in countless numbers each day. All these words are to say this: If the User Experience confuses your prospect, you are already losing them, and planting doubt in their mind about the competency of the company.
I'm not trying to be harsh at all here... Probably 90% of S & M American business with a website, use it like a glorified business card. You guys are already WAY ahead of t
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Dave Yates commented:
Whoops! I didn't realize I was character restricted. The system truncated my comments about your video/testimonial ideas. Feel free to e-mail me your e-mail address Andrew.
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P.S. BTW... I'm a businessman... my presumption in my review is you guys want your website to increase your sales. Design and aesthetics, and "conversion stats" are pretty different birds... thus, my take on how to increase the stickiness and conversions of the site. Aesthetically it's already PDG.