A Review of B2B Website Redesign by Zeno Popovici

Hey Andrew!

I really, really like this one. It's neat and clean and it's also how a homepage should look like.

I'm confused by just 3 things:

1. The need help deciding should be in the same column with "Free case study" it makes more sense for these two to be together. Being in the main picture is adding more clutter and removing it could allow you to insert more space between the 3 products.

2. Why are the products repeating bellow, I don't understand. Ok, there should be some description bellow the product (1-2 lines of text) but I think you could find a way to merge the two. This way the page would also become shorter thus no more scrolling needed. If you decide not to change them, at least make them appear in the same order as above. What I would advise you is to keep the products available on the homepage to no more than 3 (like it shown currently). The more choices a user has, the lower the conversion rate is.

3. You're repeating some of the links from the main menu in the footer ... but you're intertwining them with new ones. I would keep them separate, or not repeat links from the menu, instead providing a simple ^Top link.

So, considering all this ... it's a fav for me :)