A Review of Travel Site Trip Summary / Review by Nate Hamilton

Where's the footer?

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    9919

    • Design: 2
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    Where's the footer?

    Posted on Mar 10, 2010 at 8:50 AM

    I think your designs need a helpful footer to ground the site as well as provide quick links so that I don't have to go all the back to the top. I am also little concerned about the busyness of the site. I know you are trying to provide all the information above the fold, but if it's too much information you are going to turn people off.

    • Scott Galloway
      Scott Galloway commented:
      Posted: on Mar 10, 2010 at 11:19 AM

      In effort to provide context, I think by my posting page level wireframes, I've confused what we're trying to review. I've updated to show only the page element that we're concerned with.

      Nate, I agree with your busyness comment; that's the crux of the primary challenge here - that is, this is a travel packaging site (think Expedia, Priceline, Travelocity, Orbitz...), and so inherently is challenged with providing a lot of information to the user on the page. This particular concept is trying to provide something to the user that has as small a footprint as possible, while still providing an appropriate level of detail to the user as to the status of their travel shopping experience.

      Do you think there is a way to better present this type of data to the user, while keeping a small-ish footprint on the page?

    • Nate Hamilton
      Nate Hamilton commented:
      Posted: on Mar 10, 2010 at 11:40 AM

      It is kind of hard to tell without seeing the actual design. As wire frames go, I think you have given this enough thought and it will work well for you. You'll just have to keep the amount of content and detail in balance. So move forward with this framing and see how it works for you.

    • Scott Galloway
      Scott Galloway commented:
      Posted: on Mar 10, 2010 at 11:46 AM

      Thanks for your input Nate - I'll put up some comps to see a bit more of a polished idea.

    • Nate Hamilton
      Nate Hamilton commented:
      Posted: on Mar 10, 2010 at 2:02 PM

      Great, look forward to that!