A Review of Doing Business by Alex O

make the inside page 3 columns.

  • Alex O

    Alex O

    Rank: 3 Superior

    79

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    1 Vote
    make the inside page 3 columns.

    Posted on Mar 03, 2010 at 10:14 PM

    Nice job on the brochure overall. I don't mind the instructions about how to navigate the FBO website. They're simple and informative. It's unlikely that a government website is going to change substantially in 2 years anyway.

    My main concern is when the brochure gets folded. The top of the inside page isn't segmented into columns. Once it's folded, it will be difficult to read.

    Another spot to look at is where you write out the information that goes into a capabilites statement. This really needs to be vertical, not horizontal, for readability's sake.

    You can compress "Common NAICS Codes" and use the space you gain to fix that issue.

    • Angie
      Angie commented:
      Posted: on Mar 04, 2010 at 7:12 AM

      Alex - thank you for the feedback, it was very useful. I've updated the design to remove the information from the first inside fold and better organize it. Client requested teh NAICS codes to stay as they are, but I think it's a little more readable now...

      Thanks again!

    • Alex O
      Alex O commented:
      Posted: on Mar 04, 2010 at 10:57 AM

      Great! It is SO much easier to visually navigate the second page now.

      Your one trouble spot is above the NAICS codes, it would really be best if the "You can modify your search" text didn't have so much white space above it.

      I would also suggest downloading a template from Uprinting.com or a similar site to make sure all your columns are aligned right and your bleeds are ok. For some reason your columns on the second page look ever so slightly off. Though I could be wrong.