A Review of EW Logo by Steve Osborne

Needs personality

  • Steve Osborne

    Steve Osborne

    Rank: 2 Titan

    4598

    • Design: 2
    • Purpose: 3
    • Originality: 1
    • Engagement: 1
    0 Votes
    Needs personality

    Posted on Feb 18, 2010 at 8:37 PM

    Firstly, a heirachy issue. If the company name is EUDAIMONIA WELLNESS, then the second word needs to have equal weight as the first. Currently, it appears in the position of a descriptor or tagline and that might not be ideal. eg.

    EUDAIMONIA WELLNESS The healthcare company

    Secondly, I agree with many of the above comments. The leaf is a cliche and somewhat meaningless in this context but if you're wedded to it, give it some personality. Maybe make it less generic and more representational of an actual plant with health-giving properties.

    Lastly, the typography is soul-less. A personality injection is required. If you're going to stay with the leaf in the semi-illustrative style, the logotype needs to be more playful.

    If you want to reflect the present font, make the symbol less representative and much more abstract.

    Hope this helps.

    • Carlos Freitas
      Carlos Freitas commented:
      Posted: on Feb 19, 2010 at 2:02 PM

      Thanks for the feedback. Good call on the hierarchy issue.