A Review of Website design for synchronise.org.uk by Octavio Corral

needs a better main tagline

  • Octavio Corral

    Octavio Corral

    Rank: 1 Elite

    481

    • Design: 3
    • Purpose: 2
    • Originality: 2
    • Engagement: 1
    0 Votes
    needs a better main tagline

    Posted on Aug 10, 2009 at 4:12 PM

    While I feel the design is pleasant, My main gripe with the whole site is..... it takes way too long to figure out what you do...

    "Coaching, Learning Design, and Facilitation" doesn't tell me much. So you coach design and facilitate things? What does that mean?

    The paragraph below the tag line confuses me even more.

    I feel like your service needs to be described through an example on the home page. I read your entire homepage and I still have no clue what it is your company actually does. The 'Lord Byron' quote confused me even more.

    May advice to you is. Be very clear and upfront on the homepage. Show the user what you do through an example. All of your copy is too floaty and abstract to even comprehend what the company does

    DESIGN WISE Like a reviewer said previously, you need more pictures of happy people....

    I would even include some of the photos from the We-lead page on the home page. This would cheer things up and put a face to those you'll be working with.

    In regards to the text. Just a few padding issues exist. Your main content is much too close to the sidebar on the right. Space those out a bit more. There is too much tension. On the homepage, play with the line-height and size of the text and headers, currently it does not flow very well.

    On your "What If - > We think... We-create" sidebar...... once again.... its very confusing as to where I will be going if I click those, so from a usability stand point, I less inclined to click it if I don't know where it will go.

    • Zeno Popovici
      Zeno Popovici commented:
      Posted: on Aug 10, 2009 at 7:58 PM

      Content was provided as it is. I cannot change it. It has been revised by the client at least 10 times. As I said, "We suggested changes like standard contact and about pages for clearer navigation but the client wanted this specific structure." and "The client wanted a site with her own photos (she took them herself)".

      Thanks.