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I find the second version more appealing, but I think it would be more pleasing if the text somehow conformed to the curve of the swoosh. Right now I find the squareness of the text jarring with the curve (as well as the trapped whitespace).
I find the second version more appealing, but I think it would be more pleasing if the text somehow conformed to the curve of the swoosh. Right now I find the squareness of the text jarring with the curve (as well as the trapped whitespace).