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I like the script font but I do not like the subtext. I suggest doing it justified right so that pottery and artist are on one side under jones and to not have them spaced so far apart because not only does the tracking look weird so does the space between the descender in the J and the word artist. What about doing a silhouette of the vase vector style and have where the type over laps it knocked out in a different color?
I always feel like when you use a person's name in script and when it's an artist it would be interesting to see the logo as his actual signature. I'm sure he has one he puts on his vases. Ask him about how he would feel using his signature as the alec jones part of the logo, that is to say he has a nice one because I know mine looks like crap.
I dont hate the color choice too much it kinda gives the impression of glazed porcelain. If he doesn't use anything like that change it pronto.
