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When i first looked at your logo the first thing I see is 'jamin', as its at the top and organised left to right.
I find the 'A' and 'E' on their sides takes me a little while to work out what it was.
What sort of back ground would you print this on, just wondering how the smudgy look will go on different colours.
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Nicholas Taylor commented:I guess it depends what you want to be known as. If you want to be called Ben Charity, then I would put Ben up where jamin is on the current logo.
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Would making the 'jamin' and charity smaller help? I like the idea of breaking it up a bit as some people call me Ben, and some Benjamin.
Not totally sure about the background. I've used the font before for my freelance work and it worked out well.