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Hi Alex,
Firstly I like the second concept the best.
The kerning is a bit off, I would bring the letters closer together so the script font you have used works like it is supposed to. Especially the e -s at the end.
Also the words Alex Jones look like they are a bit wonky, in fact when I look at it now the whole image looks a bit wonky.
Also what colour are the pots your friend makes? Have you thought of doing the logo in some colours reminiscent of the ones he makes? And if they are truly beautiful perhaps you could use a more shapely pot for the logo, that or keep as much of the pot in the logo as you can.
I love the simplicity of this design with the minimal lines, but i think you will have to work on them a bit more to get the pots looking really crisp and clean.
As the image and the name are aligned in the center the pottery artist gives the right hand side a little bit too much weight.
Good work.
I'll keep an eye out for the rework.
