A Review of Logo - Flooring Supply Company by Angela Koch

too much going on and lacks todayness

  • Angela Koch

    Angela Koch

    Rank: 1 Elite

    583

    • Design: 1
    • Purpose: 2
    • Originality: 1
    • Engagement: 2
    0 Votes
    too much going on and lacks todayness

    Posted on Aug 08, 2009 at 2:22 AM

    the logo is very "old school", so lacking in conceptual feel, much more literal. With design being everywhere and affordable it makes your clients seem seem regressive rather than traditional and stable whihc is your intent. My key issue is the detailed sketch of the floor equipment. It just looks hokey and the line drawing is fighting with the Name in red and blue. How about a more modern line drawing with a line drawing of the name?

    • Kyle Bruns
      Kyle Bruns commented:
      Posted: on Aug 11, 2009 at 10:19 AM

      Thanks for the feedback. I like the idea of the name in a line drawing, I'll play with that some.