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I like it. The color along with the stroke outline is what is giving people the street sign feel, I think. Maybe a blue? I like the three circles. I like the reversibility of it. It is engaging in that you want to spend a little time looking at it and ponder it a bit, but at the same time it might work against you. Does it say GOB? With all the attempts at hip these days it might be just a little too abstract for Johnny Public. Have you tried raising the 9 and lowering the 6? It might be worth a look.
