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This design is neat, clean and organized but lacks any sort of excitement and engagement. I would try to infuse this thing with some more excitement. Use pictures, colors, textures, borders, etc. Breathe some life into this. The first place I look is your ad banner. That should be secondary for sure. Your logo isn't a bad start but keep tweaking it and playing around with it. There is a lot of imagery that you could inject in to the logo. Keep working on this site. You have a basic layout, now just make it more exciting.
