A Review of Logo for a high end shellfish supplier by Toby Pestridge

K e r n i n g !

  • Toby Pestridge

    Toby Pestridge

    Rank: 2 Titan

    417

    • Design: 5
    • Purpose: 5
    • Originality: 3
    • Engagement: 4
    0 Votes
    K e r n i n g !

    Posted on Jan 28, 2010 at 1:50 PM

    I like it, and personally I wouldn't touch the lines! It's got a good, professional feel and all I'd suggest is to increase the kerning on the word 'scallops' as the L and the O are too close together and it could all benefit from some more 'breathing space'.

    Also, is 'dived' a real word? Would 'picked' be more suitable? Dove? Doven? Diven? Diveded?

    • Surya Osborne
      Surya Osborne commented:
      Posted: on Jan 28, 2010 at 2:20 PM

      Apparently dived is an intransitive verb, and it does exist. I just checked it out. But I understand what you mean. There must be a better two words than 'hand dived'. I'll get onto the client and ask. I used it because it's used in the town I live in by fishermen, but I'm not too sure about it's use in the wider world. I think the best idea is to ask some chefs which name they would use.

      I'll be taking a look into the other aspects you mentioned.

      Thanks.

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