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1 , but roll more the paper of the logo (nice colors) or make a hole like two hands are carry it for read Something like it, but in side view http://www.maine.edu/system/images/spy.gif and a little wrinkle. Try to modify the Z and the last s (roll it?) 2 is more lika a catalog or a book. 3 i think i see it before (or something like)

Thanks for your great suggestions.