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That's a great task. Simplifying an unwieldy 12 step process to an easy to understand 5 really helps communicate the "easy" in easypak.
Here's some constructive feedback:
1) Fonts under all the illustrations could use a little more leading. The ascenders are almost touching the descenders,
2) Suggest font for warnings/attention area should be differentiated in size a little more, or made to be the same as the font under the illustrations. The visual tension between them will be reduced if this is fixed. Without this fixed it appears to be an unintentional mistake.
3) Illustration #5 should look more like the other illustrations. Needs some sort of 3d shades of gray, right now it's just full-on black and white, while the others illustrations are smoother and in a different style.
4) Illustration #1, The lines inside the box indicating the side-walls. Move them a bit further down the image. The placement of the back wall seems out of proportion/scale.
5) Step 2 instructions. Make Record "Accumulation Start Date" above ALL CAPS and lose the "
Reason: There should be only two levels of emphasis in your instructions. Normal text and EMPHASIZED. anything else makes too much visual noise.
6) Step 5 instructions. Do Not Use Justified text here. You don't have "justified" text anywhere else, don't start here.
7) Illustrations 1, 2, 3, Have the text curve to match the contour of the container.
8) Style suggestion, make the black boxes arouns the illustrations with rounded/radius corners. This is to match a bit more of the style I see on your website.
9) Create some rules for your illustration style and keep it in a guidebook. This new consistency will help your company seem dependable and reputable. ALL illustrations for your company have the same look to them. This includes PowerPoints for consultations. No clip art EVER unless it fits this style. (no more dumpster diving graphic)
9) Be proud of simplifying. A better, faster communication will help your company immensely. Good job Jon!
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Thanks Sean, VERY helpful