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It's OK...but honestly I think it needs a ton of refinement on the presentation side.
The layout and overall architecture is not bad. But the design/aesthetic element looks like it really needs refined.
Here's a similar project that I think did really well at what you are also trying to accomplish, just for comparison: http://www.conceptfeedback.com/concept/1746/online-kitchenware-shopping-cart-homepage-design/
Overall not bad, just needs some refining is all.
