-
I like the typography of the second example, is it feels more fun - also like the way you used mixed colors in the words.
Agreed that the tagline needs some help, and I think mostly you should work with the icons further. I like the idea of the 321 and using envelopes, but they really are kinda hard to tell they are envelopes. You should work with that more - I think you may have something with that idea.
Or, perhaps instead of standard no. 10 envelopes, try using either greeting card sized envelopes or even actual greeting cards in your icon. I think that might make it much more obvious. You might not even need three of them. There might be a good way to incorporate the three numbers onto one greeting card icon that would work.
Just some ideas...
