A Review of Re-design to increase conversion by Ania

too many things

  • Ania

    Ania

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    too many things

    Posted on Jan 20, 2010 at 1:26 AM

    The website is too cluttered, like others wrote. There is not much spacing between images, which makes it look like if you wanted to stuff as much as you can.

    This is not a good way, because it's very distracting and the visitor gets lost quickly. It looks like a website/shop with "everything", which wants to sell me anything that I might want to buy - not a great policy ;)

    I would start from a white sheet of paper and note 3-5 things that are really really important to communicate.

    Then think how can you communicate in shortest and condensed way. Look, for example, how this guy is creating icons: http://www.cutelittlefactory.com/category/freebies/

    (I found his website yesterday) They are quite sophisticated, yet you can resize them to really tiny images and they will still communicate clearly.

    This is what you want to achieve ;)

    The typography also needs some work, in some areas it's too decorative. But this is not most important now. Good luck!

    • Ania
      Ania commented:
      Posted: on Jan 20, 2010 at 1:39 AM

      P.S. I just noticed that you tried to design this website before - if your other designs are for the same website, I think that "Try #2 website design" was better than this. At least not so cluttered. Are you working alone on this, or do you have a team? It's a website that will definetely need to have a lot of content, not an easy thing to design at all :)

      Everything needs to be condensed here, otherwise it will always be too cluttered :)