A Review of Re-design to increase conversion by Amy Feger

Hierarchy in text.

  • Amy Feger

    Amy Feger

    Rank: 1 Elite

    3336

    • Design: 2
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
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    Hierarchy in text.

    Posted on Jan 20, 2010 at 12:28 AM

    Hi Galaxy King,

    After looking over your design for your website, I really like the colors and how the pic on the left is highlighted as you view it in it's bigger version. Yes, I agree with some of the above statements, such as it does feel a bit cluttered.

    There are just a few suggestions that you may want to take into consideration. I would maybe have someone create a new logo for you (if that's possible). There is an awkward white space created between the underline and "Gift Xperts" then the word "Gift" is repeated in your logo which is unnecessary.

    I would align "My Cart", "Checkout" and "Currency" to each other. It looks like a mistake rather than a purposeful decision, otherwise make it more distinct through text or place it somewhere else.

    Lower the placement of the text "Happy Birthday","New Born", "I Love You" and "Eld Mubarak" in the boxes they are in. The text has some pixellated stair stepping going on with it. Sometimes the pixillation happens if saved as a jpeg several times, made small at first and forced in size to be a bigger pic, uploaded as a pic rather than designated through HTML, or lastly maybe it's the typeface.

    Maybe simplify and treat your subtitles the same across the board under "Why Our Customers Love Us". As was previously mentioned Hierarchy is an issue throughout this design. All subtitles should be bigger, bolder or somehow be treated distinctly different from the text it refers to. such as "SHOP" "FOR" "OCCASIONS" (spelt wrong), and "MESSAGES" on your second page.

    As the type choice is nice for the title "Send Gifts to Pakistan" I would consider a san serif typeface or something more readable and contrasty for the sub text and lists. I would also, bring the words closer to each other in the title "Send Gifts to Pakistan."

    Under Facebook where it says "and Find Friends!"," and be the first to know!" "everyone's talking about us!", " Answers to all your Questions!" These sub text items need to be uniform to each other. Since adding the word "and" to all of those phrases seems a bit much, the "and" needs to come out. Keep the first word capitalized, or all the words, it's up to you. As long as there is consistency. An exclamation point is a yell which sometimes can be taken positively or negatively.

    The small text block at the end, desperately needs some color, or more contrast for the title, as well as, all subtitles. Currently it is uninviting and readers may get lost in the long text lines. If it is important enough to present to your customers, maybe consider designating a new page for it in your website with consistent inviting titles, pictures and color.