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Strong brand name / marque, I like the flame and ribbon, but they don't seem to share an idea. Do you need both, wouldn't it be better to make more of the flame?
Gets a bit busy with the multiple use of typefaces, but not sure I am looking at it right, as this is my first post. Not sure of the value of the wood top.

I'm not sure the designer has provided a reason, but for me, it does act as a visual guide to move my eye down the page.