A Review of Logo Development by Joshua Pratt

Lose the shadow under the text

  • Joshua Pratt

    Joshua Pratt

    Rank: 3 Superior

    219

    • Design: 2
    • Purpose: 2
    • Originality: 1
    • Engagement: 1
    0 Votes
    Lose the shadow under the text

    Posted on Jan 10, 2010 at 2:17 PM

    I like that the person is contained within the "o" in the first word. Nice creative use of the negative space. I agree with the other comments about the "2" being kerned closer to the other text. It appears that you may be on a time crunch and trying to just throw something together really fast. Take some time and do a lot of thumbnails. I'm not sure that the current logo is the best solution to your design problem. Try a completely different approach to this logo and see how it works out. Who knows, you may combine both designs to make something fantastic!