A Review of Logo Experiments v6 by Steve Osborne

Reduce the height

  • Steve Osborne

    Steve Osborne

    Rank: 2 Titan

    4598

    • Design: 4
    • Purpose: 3
    • Originality: 2
    • Engagement: 4
    0 Votes
    Reduce the height

    Posted on Jan 07, 2010 at 3:20 AM

    I really like this idea, which probably betrays my age. It was very common in early 80s and I used a similar approach with some logos myself.

    I suggest reducing the ascender height, to 2x line thickness, or less. A guide would be to drop the crossbar of the T, deleting the area between it and the x height.

    The descriptor font looks completely out-of-place. Perhaps something squarer, less upright. The D and O are very symmetrical, so maybe something that siys better with that.

    Move the descriptor line to align with the inside edge of the downstroke of D at left and the outside edge of the downstroke of T at right. Make the dots square and same lighter grey of logotype.

    Replace either of the words GRAPHIC or PRINT. They mean the same thing.

    Hope this helps.