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As an e-commerce site I say you did a good job. It actually functions right and all. BUT as for your purpose you totally lost it and went another direction. You have a lot of different info on the site, so the consumer eyes may stray a bit. You said you want it to be simple & add confidence. For ppl around the age of 16-25, yea. But as for you older customers they might become overwelhmed and or confused a bit.
You want to make a straight to the point site. Add the info that, that page needs & links to other info not also we have this that & the third.
