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Nice work on this all around. The type especially is really strong and the colors work, going with all lower case was a good choice too.
As far as the spark, we're a web design/seo shop and I can see the concept, the only modification I would suggest would be to layer the spark with some dimension to convey the idea that by hiring them, they would provide their clients with the "spark" to gain new business/exposure.
Great job buddy.
