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Hi Michael, it's a great name and a very clean logo design, but as you said "it is abstract." There's a book called "Made to Stick" which (in my opinion) is an outstanding guide to catchy marketing. One of the 6 principles they cover is "Avoid abstraction." We need to be concrete in order to convert interest in to action.
You want your name to be something that people would immediately associate with SEO. Better yet, you want a name that will produce search results!
I hope this doesn't sound too critical. Like I said, I like both the name and the design, but I'm not sure they are going to help you reach your ultimate goal. So I'd rather have you reconsider the idea at this early stage in your precess.
Good luck!
