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Overall I like it very much.
I like the organization and the colors and the sketchy textures.
I think the reflections are unnecessary. I'm also not too sure about the image of the plant. I get the idea but it doesn't really have much room to grow in there. It also looks like a stock image.
I'm also wondering about your logo - what is the idea with the dot? I think it might not be distinctive enough although it looks aesthetically nice.
Good luck!
