A Review of Logo design for my new company. by Scott Purcell

I have gotten a few comments from friends saying that it was on the verge of looking like neon. I'm afraid if I connected the letters that that is exactly what it would look like. Any suggestions? Thanks for the crit.

I do see you and your friends point about if you connected the letters it might look more like a neon sign. Here are the reason why I see "neon sign": rounded corners, fluid "flourish" letters, and color. If I were trying to change that perception, I would try to tweak those aspects. However, I do like what you've done already. I noticed that you focused on the "n" in a few of the designs (changing the perspective). I like this the most because it's unique and demonstrates the most creativity about your brand. It's what you've used on the hat in image 3 and the "N' in the circle (opposite the hat) in image 3. Just the "N" and the perspective make me visually connect with the word "next". I think it's the most simple representation of "next" that you've produced without being traditional. Anyway, I hope I'm making since and that this helps. :)