A Review of Finance Flyer by Julie Johnston

Logo is huge!

  • Julie Johnston

    Julie Johnston

    Rank: 5 Advanced

    42

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    Logo is huge!

    Posted on Aug 04, 2009 at 11:49 AM

    Very attractive. Two thoughts - is the orange side the "back"? I think that side's logo could be smaller; don't feel the pressure to make it larger. It's hard to tell, though, what the specs of the doc are, so I don't know if the logo is truly "large" or just "readable" because the document is small. Also, is this a self-mailer or will it be in an envelope? If it's a self-mailer, be mindful of postal regulations and whatnot.

    I also agree with Jackson's assessment of the two people - there's no real separation between them (the quotes and their shoulders even have different alignment) so it looks like they're related.

    • John Bevan Bevan
      John Bevan Bevan commented:
      Posted: on Aug 04, 2009 at 6:40 PM

      Julie, thanks again for your strong feedback. Agree that the logo is oversized on the one side, so I've reworked this down a bit. Only became so evident in first print proof on DL, so glad that you raised that now!

      Planned as a self-deliver item for client to local letter boxes and post office boxes so no issues about postal regulations on this one fortunately! Again - agree on quotes, tidying these up for next draft!

      Many thanks Julie for taking the time out to post your comments, I'm hugely grateful!

      John