A Review of Logo design for my new company. by Jonathan Butko

Kerning

  • Jonathan Butko

    Jonathan Butko

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    854

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
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    Kerning

    Posted on Dec 23, 2009 at 12:54 PM

    I prefer #2 out of all of them, it is clean and feels appropriate(I'm not wild about the gradient - it doesn't quite fit with your company's focus IMO). I would look at kerning in the "NEXT" a bit tighter... the letterforms seem a bit distant from one another. I like this execution best because I feel that it is representational of a map, or wayfinding... that I am following paths that lead me to the next thing (which is why I think slightly tighter kerning may work better) I love the "N" in perspective... again it reinforces navigation through space and adds the element of "environment" - good work

    • Shawn Wright
      Shawn Wright commented:
      Posted: on Dec 23, 2009 at 1:56 PM

      I totally agree with you Jonathon. Like Sean above says it looks like neon. Not what I was going for. #2 is my fav as well . Simple and honest. I like your comment about "representing a map and following paths" That is kind of what I wanted to relate. I'm glad you got it. I will try and tweak the kerning a bit and repost an update. Any suggestions on how and when to use the "N" mark?

      Thanks again.

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    • Shawn Wright
      Shawn Wright commented:
      Posted: on Dec 23, 2009 at 2:32 PM

      Jonathon and Nate -

      I uploaded another image in response to both of your comments. Getting closer???

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