A Review of Logo Design Concept for Arabian Qudra. by Robert Tipping

Ooops! first one that is I don't like the second one at all.

Thanks alot Robert, for sharing your views, Please let me know about the second one as well, how can i modify it according to the requirements?

Well as you are aware the possibilities of re design are infinite - with that in mind I guess we would have to scrap V2 and start again *if* we where looking to have the clarity of V1.

Your parameters: 1) Competitiveness in the power industry I'm going to take that as meaning a logo which can artistically hold its own with major brands of competitors ?

V-2 could do that if we where not holding it to the standards of V1 or to rephrase the masses would not take well to abstract after you have shown them a portrait . That does not mean the masses could not handle V2 I mean they would just be more comfortable with V_1 "easier to get your head around".

2) Power to deliver Truly I do not know how to express this other than to generate a "Trust" image from there we would likely borrow from establish imagery within the realm "lights on" warm in the cold or moving mass transport are positive images of power connected "feel good" Imagery.

3) Innovation Imagery associated with innovation could be a modern city landmark all the way to "Faux"DNA or calculus -also the art of V_1 could be considered Innovative.

HTH. Rob

THanks so much Rob. :)